Covid-19 disruption threatens to replace around 25% of the companies in the next few months (The Economist, 8 April 2020). Companies, both large and small, are considering how this pandemic will affect supply networks, new product launches and employee wellbeing. However, many have failed to consider the importance of developing a resilient business model.

Research from Durham shows that digital technologies can not only drive industrial reinvention but also help companies develop robust and resilient business models. While several large companies are adopting new digital technologies like Artificial Intelligence and Blockchains, most companies are struggling to realise their AI dreams. Only 24 per cent recognise that digital reinvention drives top, as well as, bottom-line growth. More than 75 per cent take an unstructured, scattergun approach to the challenge. And most leverage only their immediate ecosystem, rather than an extended network of partnerships, which could complement and strengthen their existing capabilities.

In this LEARN seminar Professor Kiran Jude Fernandes Associate Dean for Internationalisation and Professor of Operations Management at Durham University Business School will discuss with us how technologies like artificial intelligence (AI), and Gamification can offer immense opportunities for companies to develop a resilient business model to not only combat Covid-19 but also make them indispensable to competitiveness in the world of tomorrow.