As part of Durham University Global Week, join us for this Durham Inspired Live virtual event, in collaboration with Durham University Business School. 

Durham University Professor Mike Nicholson (Professor of Strategic Marketing, Director of Education) will be sharing his expertise on how to create successful global brand content during this informative, and engaging guest lecture. 

Doug the Pug and the Anonymous Gym Girl: The Secret Psychology of Influencer Marketing will explore: How did an American family dog become a social media icon?  Why did an unknown London fitness instructor have such a dramatic effect on international protein bar sales?  And what made over a million people watch an ordinary Dutch pensioner open the box of his shiny new iPhone?  Using the latest insights from behavioural science, this talk uncovers the hidden psychology behind influencer marketing and reveals how to create brand content that will appeal anywhere from Blackpool to Beijing.

This event will be live streamed via Zoom.

Register now using the booking tab above.