Exporting in Challenging Times


Dr Jorge Lengler


Thursday 8th July 1pm (UK time)


We would like to invite our MBA students and MBA alumni to join Dr Jorge Lengler as part of our exclusive MBA Webinar Series. 

 
Exporting in Challenging Times: as export firms and multinational companies (MNCs) face global challenges with the increase of nationalism and restrictions imposed by the COVID19 pandemic, those firms have had to create innovative strategies to remain competitive in foreign markets. This webinar addresses the strategies export firms and MNCs can implement to succeed in foreign markets despite the current challenges.

Dr Jorge Lengler is an Associate Professor of International Marketing at Durham University Business School. He has worked with emerging market multinational enterprises (EMNEs), export SMEs, business authorities and policymakers for more than 20 years to create successful export strategies.


Other MBA exclusive webinars:


7th July, Managing and Leading Organizational Change with Professor Julie Hodges
Managing and Leading Organizational Change - Dunelm

13th July, Fighting Fraud in Healthcare with Professor Amir Michael
Fighting Fraud in Healthcare with Amir Michael - Dunelm

14th July, Strategic Decisions in Uncertain Times with Professor Simon Haslam 
Strategic Decisions in Uncertain Times with Simon Haslam1 - Dunelm




Event Selection
MBA webinar series July 2021
08 July 2021 at 13:00

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